WHO WE ARE
THE WORD CO.
I set up The Word Co. in 1995 to service companies who have small marketing teams or don’t need full-time, in-house communication skills.
Today, the business services a range of on-going clients across a range of industries, with internal and external communications. I also have an occasional one-off client who just needs some extra writing yesterday. Several clients have been with me since the turn of the century (which is really just early the 2000s, but sounds waaaay longer).
Typically I work with businesses whose small marketing team is just the marketing manager and maybe one marketing co-ordinator – this goes for SMEs and corporates. With me on board to do content, writing case studies, blogs, web copy, eDMS, testimonials, press releases, brochures, feature articles and so on, that manager can then concentrate on their role and use the skills their business wants from them: marketing strategy and implementation.
Interestingly, most of the SMEs I work with are, or were, family owned. I love their values of strong work ethic, celebrating wins, understanding the entire team is responsible for success, believing that every staff member has a contributing role to the company and then valuing that role and contribution.
When I first started out in business, with six years of corporate work under my belt, I took on any client I could. As a result of such lack of discernment, I had some terribly crap clients! I’ve not heard the words “can you do this just as a quick freebie” or “but I won’t need to pay you much/at all because it won’t take someone like you more than 5 minutes”. I always wanted to ask, what is “someone like me”? I’m guessing they didn’t mean someone who loves green smoothies, Aussie red wine, kelpies, agribusiness, spaces, technology, all things French, and researching and interviewing to copywrite a damn good piece? I think they just meant the last one.
So please see I can help you.
You can find out here what drives me. Apart from great writing, of course.