Tag: marketing writing

Should you send lumpy mail? Or be a pants-on-fire?

In marketing, the idea is to cut through the other 4,999 messages that people are exposed to a day. According to CBS News in America, people are bombarded with 5,000 messages daily, which is up from 500 in the 1970s.

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Here’s your gold star…

Just received this lovely note from the editor of Rural Business magazine. As he says, there’s not much of a prize, but it’s always rewarding and encouraging to receive great feedback. :) (Plus it’s peace of mind for clients they’ve

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How to really annoy people on LinkedIn

LinkedIn is a fabulous business directory and connection tool. But it’s like any other networking means: if you approach it the wrong way, it won’t work — it can send you south instead of north, if you like. Lately, my thoughts

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You can take this book and eat it

Ever read a book you just loved so much, you could eat it? Me either. But now you can. The Real Cookbook [1] is claimed to be the first cookbook that you can read — then eat. It was designed as part of

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Throwing the dog out with the … bathwater

A friend sent me this pic today and it seemed like an excellent way to clearly illustrate “say what you mean”! Years ago, another friend’s uncle was fined for fishing from a bridge. He took the matter to court to prove

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Even if you write badly, will people still get your message?

Actually, what might be a better question is: even if you write badly, will people still think highly of your company and want its products or services?  That depends on several factors.  1) Supplier numbers  If your business niche is

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“Death by nouning”

Most of us know what “insecticide”, “homicide” and possibly “regicide” are, but what about “genericide”? Genericide is what happens to product names when they become so commonly used they’re just part of the vernacular. They’re no longer proper nouns —

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