Tag: Marketing 101

Ever wanted a tail made from bok choi?

The data swirling our planet is nearly palpable. We’re inundated by it. Besieged even. According to Complex Tech, more than 5,700 tweets are sent every second — that’s 500 million a day. Every day. And ITU International says more than

Tagged with: ,

The niceties of spam

The great thing about Web 2 is the opportunity to interact with people — your “tribe”, your target market, whatever you’d like to call them. Then, of course, it gives those not in your tribe the opportunity to interact as well.

Tagged with: , ,

How to really annoy people on LinkedIn

LinkedIn is a fabulous business directory and connection tool. But it’s like any other networking means: if you approach it the wrong way, it won’t work — it can send you south instead of north, if you like. Lately, my thoughts

Tagged with: , , , ,

You can take this book and eat it

Ever read a book you just loved so much, you could eat it? Me either. But now you can. The Real Cookbook [1] is claimed to be the first cookbook that you can read — then eat. It was designed as part of

Tagged with: , ,

Even if you write badly, will people still get your message?

Actually, what might be a better question is: even if you write badly, will people still think highly of your company and want its products or services?  That depends on several factors.  1) Supplier numbers  If your business niche is

Tagged with: , , , , , , , , ,

What’s the marketing message from Lance Armstrong?

Or… Rule 101 in marketing: even if your product sucks, don’t lie Even if you’re not into cycling, you’ve no doubt heard that Lance Armstrong is a cheat. That he won his seven Tour de France titles by using drugs. And

Tagged with: , , , , , , , , ,