Tag: false marketing

Should you send lumpy mail? Or be a pants-on-fire?

In marketing, the idea is to cut through the other 4,999 messages that people are exposed to a day. According to CBS News in America, people are bombarded with 5,000 messages daily, which is up from 500 in the 1970s.

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What’s the marketing message from Lance Armstrong?

Or… Rule 101 in marketing: even if your product sucks, don’t lie Even if you’re not into cycling, you’ve no doubt heard that Lance Armstrong is a cheat. That he won his seven Tour de France titles by using drugs. And

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