Tag: copywriting

Is this the best portmanteau word?

The best portmanteau word

I love portmanteau words. Everyone knows “laundromat” (launder + automatic), or “camcorder” (camera + recorder), but what about “glocalise” (global + local)? It’s when a product is widely available, but adapted for each local area or market. It was author

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Is ‘letting go’ a load of rubbish?

copywriting Marie Kondo

We’re not yet 1/12th of the way into the year, but it still has the “fresh” feel — certainly fresher than a glass of bubbly left by the pool for too long. The new year is notoriously the time when

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Once in a blue moon

once in a blue moon

Right now, “once in a blue moon” could describe my blogging. :) So what’s pushed this blog? Well, tomorrow there will be what’s called “blue moon”. Like most “wordies”, I love knowing where words come from. Rather than something a

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Happy 2014 and ‘buon anno’

Happy 2014! If you’re like 41% of us, you made a New Year’s resolution. And if you made the same resolution last year, fear not: research has shown that  less than 15% of us who made a resolution had actually made the

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Ever wanted a tail made from bok choi?

The data swirling our planet is nearly palpable. We’re inundated by it. Besieged even. According to Complex Tech, more than 5,700 tweets are sent every second — that’s 500 million a day. Every day. And ITU International says more than

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Veggie Day: sensible? Or politics at its ‘wurst’?

Political parties come up with some wacky-sounding ideas every now and then. Particularly around election time. But if you think the lead-up to the Australian election is all a bit of a yawn fest for its predictability, you may like

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May I refer you to the most misspelled word?

I came across a piece the other day suggesting that the most misspelled word in English is “referrer”. That’s on the internet, anyway, where it’s apparently spelt incorrectly 25% more than it is correctly! According to word legend Anu Garg

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Here’s your gold star…

Just received this lovely note from the editor of Rural Business magazine. As he says, there’s not much of a prize, but it’s always rewarding and encouraging to receive great feedback. :) (Plus it’s peace of mind for clients they’ve

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The niceties of spam

The great thing about Web 2 is the opportunity to interact with people — your “tribe”, your target market, whatever you’d like to call them. Then, of course, it gives those not in your tribe the opportunity to interact as well.

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How to really annoy people on LinkedIn

LinkedIn is a fabulous business directory and connection tool. But it’s like any other networking means: if you approach it the wrong way, it won’t work — it can send you south instead of north, if you like. Lately, my thoughts

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