5 tips to compelling advertising

What defines a really good ad? One that’s memorable? One that looks pretty or creative? One that has some really humorous lines?

A good ad is one that meets your objective. So the first thing you need is an objective! Do you want the advertisement to increase sales? Generate leads at a particular event? Raise your profile? Counteract competitors’ activities?

Your objective for the ad will guide what you want people to do after reading it. With that in mind, here are a few points on what makes a good ad


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