Category: Marketing

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Should you send lumpy mail? Or be a pants-on-fire?

In marketing, the idea is to cut through the other 4,999 messages that people are exposed to a day. According to CBS News in America, people are bombarded with 5,000 messages daily, which is up from 500 in the 1970s.

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How to really annoy people on LinkedIn

LinkedIn is a fabulous business directory and connection tool. But it’s like any other networking means: if you approach it the wrong way, it won’t work — it can send you south instead of north, if you like. Lately, my thoughts

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You can take this book and eat it

Ever read a book you just loved so much, you could eat it? Me either. But now you can. The Real Cookbook [1] is claimed to be the first cookbook that you can read — then eat. It was designed as part of

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Throwing the dog out with the … bathwater

A friend sent me this pic today and it seemed like an excellent way to clearly illustrate “say what you mean”! Years ago, another friend’s uncle was fined for fishing from a bridge. He took the matter to court to prove

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What’s the marketing message from Lance Armstrong?

Or… Rule 101 in marketing: even if your product sucks, don’t lie Even if you’re not into cycling, you’ve no doubt heard that Lance Armstrong is a cheat. That he won his seven Tour de France titles by using drugs. And

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There’s a bear in there… how spelling can affect your message

I’m reading a book at the moment, written by a high-flying business woman. It’s really, really inspirational. But. There are spelling boo boos in there. And they’re putting me off it. I know I should just try to absorb the

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“Death by nouning”

Most of us know what “insecticide”, “homicide” and possibly “regicide” are, but what about “genericide”? Genericide is what happens to product names when they become so commonly used they’re just part of the vernacular. They’re no longer proper nouns —

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