Press releases are the standard way companies send out news — for new products, staff, events or whatever is newsworthy.
The main point is to make sure that the release actually is newsworthy and is not a rambling essay. Press releases should be written just like a news article in a newspaper.
If you need help with this, then it’s best to get a professional copywriter to do it for you; otherwise the journo to whom you send it is likely to wave it on goodbye into the recycle bin.
Which doesn’t get you much publicity at all. :)
And never “blanket” your release; always make sure you target it to appropriate media — or they’ll put little black crosses next to your name. Again, if you need help with this, get a professional copywriter to help you with your media list.
“JobBeacon follows free ads on Australia’s largest job site” JobBeacon uWorkin June 12
“HP appoints growing Cielab as Scitex Large Format Printing Partner” HP Scitex SAi Cielab feb12